“Energiapura is the name that reflects my philosophy since the early days of my company’s history. As an athlete and mountain enthusiast, I have always loved and respected the environment, bringing this lifestyle and values into the company system and our products. This commitment has led to the creation of our current recycled and recyclable technical garments, made from recovered plastic bottles. It can and must be done: Energiapura has made the responsibility we owe to ourselves and the future of young people tangible and concrete.” These are the words of Alberto Olivetto, owner and founder of Energiapura, highlighting the brand’s history. Since its inception in the early ‘90s, the company has achieved leadership in the youth competitive sports world alongside World Cup successes by athletes like Hirscher, Kristoffersen, Braathen, Robinson, Schwarz, and many others who form the WINNER TEAM ENERGIAPURA. Today, the company has not lost its “energy” and continues to demonstrate the same passion, attention, and care represented in its technical products. It showcases ethical and social responsibility by adapting to the necessary sustainable production evolutions. “Sport, company, system, responsibility,” reiterates Olivetto. These are the cornerstones of the now international brand present in over 30 countries with advanced racing and touring technical apparel. The company has also expanded into other sectors such as Nordic Skiing, Biathlon, Lifestyle, and Cycling, thanks to the versatility of its fabrics and production processes. Innovation is another company strength, stemming from listening to issues directly from
users, leading to concrete solutions in performance products and, more importantly, in those necessary for safety with the creation of impact protection and the highly relevant Cut Resistant protection.
